Google Trends is a feature that returns the frequency of terms, or words, searched. The placement of this search term is dependent on the search volume of the platform over a given period. The results for using Google Trends is great for comparative keyword research and for revealing events that are related to triggered spikes during a keyword search. Understanding a specific interest allows for one to create specialized or targeting plans for this specific group.
Some examples of how this can be used are keeping up with the contagious disease outbreaks, such as the flu or measles. Waiting to see these events on the evening news is nearly to late to protect yourself. Di you know that you can determine pockets of the country that are experiencing flu outbreaks based upon the terms being searched? Larger retail company’s do this on a regular basis. They will increase shipments of cold medicines to stores in the area where these outbreaks are happening. Since the symptoms of a cold and flu are similar, many people try to administer self-help before going to see the doctor. It is these unexpected, incremental, sales that company’s act quickly on for increased revenue. While these insights are informative, looking at the results in a more granular level can reveal more details
