To provide you with a few examples of how we have helped other business and organizations improve their product and/or services, we have compiled a brief list. Additional examples and ideas are available, simply complete the short contact us form, which is found here.
Improving the decision-making process
Uncovering new business insights
Boosting productivity
Increasing sales
Improving financial efficiency
Streamlining internal processes
Improving customer loyalty
Optimizing inventory
A/B Testing
Let’s conduct a random experiment with only two variations to determine which one is best suited for your business.
Call Center Analysis
Is your business sending the correct message to your customer? Do you have the proper staffing on hand to meet the customer demand?
Customer Lifetime Value
Predicting the revenue generated by a customer is imperative for your companies growth.
Demographic Analysis
To increase your market share, are you directing your marketing efforts to the correct customer? Is your hard-earned money being spent wisely?
Employee Churn Prediction
Do you understand why employees are leaving? Understanding this will help in predicting the likelihood of who is next and when it the employee will leave.
Google Trends
Being agile to meet customer expectations is required for business longevity. Understanding what your customers are looking for and how it relates to your business can provide additional growth and revenue.
Market Basket Analysis
Understanding which items are purchased together unlocks new marketing insights that are easily turned into avenues to create additional revenue.
Optimum Inventory Management
Having the right product in-stock, at the right time, to meet customer demand allows for increased fiscal responsibility and business growth.
Price Optimization
Are you receiving the maximum revenue while selling the maximum quantity? Do you sell through different channels with different prices?
Restaurant Sales
Analyzing sales, transactions, and checks will yield the popular beverages, dishes, and/or dish combinations.
Restaurant Customer Behavior
The use of a customer profile will allow for the creation of a successful, targeted marketing campaign.
Restaurant Financials
As a small business owner or manager there are many tasks must be handled on a regular basis. Failure to do so may result in a major negative impact to your profitability.
Recency, Frequency, and Monetary Analysis
This technique is used to quantitatively determine which customers buy more often, spend more money, and visit your business more often.
Sales Anomaly Discovery
Let’s discover those sales that do not conform to the normal, expected customer behaviors. A spike in sales isn’t always good, one needs to understand the reasoning behind the change.
Sentiment Analysis
Using Natural Language Processing produces an analysis to identify, extract, and quantify subjective information into actionable recommendations.
Sequential Pattern Mining
Does your customer purchase items in a particular order? Understanding this pattern creates and additional marketing opportunity.
Spreadsheet Automation
Using macros and custom-defined processes will not only increase productivity but will increase the accuracy.
Text Analysis
High quality information is derived from text through patterns and trends using various techniques
Time-series Forecasting
Are you interested in knowing how many sales are expected for a specific item and when those sales are expected to occur?
Twitter Data Mining and Analysis
Twitter yields a gold mine of public data. Understanding the customer demands and perception of your business is of great importance.
Word Clouds
A picture can speak a thousand words. Having a visualization of words used will show the frequency and importance by color and size.
Overview
We employ a variety of methodical and industry-accepted processes that are straightforward and thorough. This process has been enhanced over time as the analytic-industry has evolved with numerous improvements. Our process for answering your business question is broken down into six steps:
Data Collection
Data Storage
Data Cleaning
Data Analysis
Communication and Data Visualization
Data-driven Decision
This short video helps us to understand an important concept that is often misunderstood.
Data Mining for those nuggets of gold!
Who would imagine that this is possible? A few years ago, an analyst at Target was able to determine that a teenage customer was more than likely pregnant simply based on her buying habits. Here is a link to the short article on Forbes.com that provides more insight and their reasoning of the actions.
Data Analytics at work for you
In today’s digital world, data analytics can provide valuable resources for your business. Data analytics has proven to be most valuable when given specific parameters and best practices. Without these, you will likely question the recommendations made from the data. To continue reading about these examples , click here.
