Twitter is a gold mine of data, offering a rich source of social information on an open, public platform. Twitter Mining uses that data to gain certain understandings of public thought and sentiment. Like other data mining techniques, Twitter Mining filters, clusters, classifies and analyzes information to unveil meaningful patterns and trends. Twitter is particularly useful for data mining because of its clean API technology, which makes the text on its platform easily searched for and indexed. Additionally, the platform offers near real-time updates on societal streams of thoughts. The goal of Twitter Mining is to paint an accurate, on-demand picture of public opinion across different demographics and societies.
In today’s age of communication, Twitter Mining offers lucrative opportunities for companies in the Marketing and Advertising Industry. It provides them with valuable information about trending societal interests that can be successfully exploited with the right marketing strategies. Politicians use Twitter Mining to gauge public opinion on trending topics and to learn the sentiment held by different demographics. By better understanding their audiences, Politicians can effectively tailor their approaches to each and connect with them on an empathetic level. Service businesses, such as hair salons or auto repair shops, use Twitter Mining to assess customer feedback and address any negative criticism they may receive. Having an understanding of these analogies allows you to better market your product or service to the correct audience.
